Logo Sketch
Mediterranean Wholesalers (MW) on Sydney Road in Brunswick is a historic, family-owned business with a nostalgic 1960s charm. More than a grocery store, MW offers a welcoming space for coffee and community. The rebranding seeks to modernize MW’s look while preserving its timeless appeal, maintaining a strong connection to its legacy for loyal customers.
Note: This project was a group effort, but the logo, branding, and report shown here were created by me.
Pattern Sketch
Logo Grid System
Colour Palette
The boat logo was used to symbolise the immigration journey of the owners, paying homage to the family’s deep historical roots.
The rebrand goal is to create a playful, fresh, and contemporary look that resonates with both long-time loyal customers and new audiences, without losing the essence of the original brand.